The Reason Bookstores are Doomed.

Posted on 28 July 2010

First let me state emphatically, I love books!

I even love going to bookstores too.

How great is it collect a few books, grab a coffee, sit in a comfy chair and read a few books? It’s GREAT!  Unfortunately that’s all I do at bookstores. I go because I can browse a ton of books in nice chair with refreshments, alibrary with a coffee bar.

It’s a comfort experience for me, not a purchasing experience.  I may be wrong but I believe that most people view it the same way.

I understand that it’s impossible for a brick and mortar store to compete with an online entity in regards to cost, but I believe the big chain stores MUST understand that too. Then why are books in bookstores so expensive?

I don’t mind paying a little extra for the experience and as expected, online the books were much cheaper.

Here’s my experience today, which sparked this post.

Book 1 at Borders: $29.95
Book 1 at Amazon: $17.46
Difference: $12.49

Book 2 at Borders: $29.99
Book 2 at Amazon: $19.79
Difference: $10.20

$22.69 difference…that’s almost enough to pay for another overpriced book!

I’m an impatient guy, which leads to purchases like just like that. I don’t have a kindle, or any other type of e-reader other than my iphone and laptop and I WANT to hold print in my hand but at what cost?

Apparently $63.69.

-Eric


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